Art UK | About Image use (2024)

Non-commercial use

Non-commercial means something is not primarily intended for, or directed towards, commercial advantage or monetary compensation by an individual or organisation.

Your use of someone else's work should not conflict with the legitimate interests of the creator of an artistic work. This means that the creator should not be prevented from licensing their copyright for a specific purpose, or receive remuneration for use of their work.

Non-commercial Creative Commons licences only restrict what a reuser may do under the licence and not what the licensor (the rights holder) can do. Licensors that make their works available under non-commercial licence are always free to monetise their works. Licensees are always free to contact licensors to ask permission to use the work for commercial purposes.

The concept of fair usage exists within UK copyright law; commonly referred to as fair dealing. It's a framework designed to allow the lawful use or reproduction of work without having to seek permission from the copyright owner(s) or creator(s) or infringing their interest.

It is the user's responsibility to satisfy themselves that an exception applies, such as fair dealing criticism and review, quotation, or reporting a current event.

The non-commercial fair dealing exception is allowed if:

1) The purpose of the use is non-commercial research and/or private study
2) The use of the materials is fair
3) The use is made by researchers or students for their own use only
4) Researchers give credit to the copyright holder

Generally, non-commercial use could be:

  • Use in free educational lectures and classes
  • Use on an individual or group's website discussing the artwork in question
  • Use on websites that are primarily information-led, research-oriented and obviously non-commercial in nature

Commercial use

Commercial use of an image would be reproducing it in any manner that is primarily intended for or directed toward commercial advantage or monetary compensation.

Commercial activities would be; merchandise production, images used in films and on TV, in publications that are sold, and online or offline advertisem*nts and commercial promotions. Using images on or in anything that is created with the intention of making a profit would be considered commercial use.

You are always free to locate and contact a rights holder to ask permission to use an image for commercial purposes. Please notehoweverthat Art UK is unable to share rights holder contact details.

If you have any questions, please email rights@artuk.org. Please note that we cannot offer legal advice.

Please see our copyright guidance page for more information.

Art UK | About Image use (2024)

FAQs

What is fair use of images in the UK? ›

The concept of fair usage exists within UK copyright law, commonly referred to as fair dealing. It's a framework designed to allow the lawful use or reproduction of work without having to seek permission from the copyright owner(s) or creator(s) or infringing their interest.

When can I use copyrighted images without permission? ›

If it is “for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research,” you can apply the four factors of fair use (see the information on Fair Use and Section 107 above) and maybe not have to worry about copyright.

What happens if I use copyright images? ›

If you commit copyright infringement, you could be liable to pay damages to the copyright owner. Technically, all Creative Commons images are protected by copyright and require appropriate attribution. Repurposing or reusing work on social media can still be considered copyright infringement.

Do I need to copyright my art UK? ›

You automatically get copyright protection when you create: original literary, dramatic, musical and artistic work, including illustration and photography. original non-literary written work, such as software, web content and databases.

How do I know if an image is fair use? ›

Fair Use comes allows you to use an image based on three conditions. First is if it used for limited non-profit and educational use. Second is if it is changed so drastically that it no longer has the same meaning or purpose, and third is if it is used informatively for the public good.

How much does an image have to be altered to avoid copyright infringement? ›

Accordingly, you cannot claim copyright to another's work, no matter how much you change it, unless you have the owner's consent.

What happens if you use an image without permission? ›

The Copyright Act of 1976, which is the main copyright law in the United States, protects copyright owners. Unless the content is in the public domain, someone who posts it without permission and/or attribution may be liable for copyright infringement.

What kind of images can I use without copyright? ›

Images in the public domain are completely free from copyright, so they are free to use. Photos whose copyright expired or never existed are part of the public domain.

How to legally use a copyrighted image? ›

Use Creative Commons-Licensed Images

You need to read its terms and conditions and see what it allows or not. Not all CC licenses allow the same uses. A CC license may allow use as-is, in a remix, or as part of a new work. All CC licenses require attribution of the copyright owner.

How to use images without copyright infringement? ›

Learn: How to Avoid Copyright Images
  1. Understanding Copyright Law. ...
  2. Don't Take Any Images From the Internet. ...
  3. Take Images Free From Public Domain. ...
  4. Download From Google Changing 'Usage Right' ...
  5. Be Creative. ...
  6. Don't Trust on “Fair Use” ...
  7. Receive Permission. ...
  8. Give Credit.
Mar 17, 2023

Are screenshots considered fair use? ›

Fair use is extremely favorable to most use of screenshots. Here's why: First factor: Criticism, comment, news reporting, teaching, scholarship, and research are favored purposes under the first factor. If you use a screenshot for one of these purposes, that weighs in favor of fair use.

How to legally use images from Google? ›

You cannot download or use images from Google without seeking permission from the copyright holder, unless your use falls within one of the exceptions or the work is distributed under an open licence such as Creative Commons.

What is the UK law for copyright? ›

The current act is the Copyright, Designs and Patents Act 1988. The law gives the creators of literary, dramatic, musical, artistic works, sound recordings, broadcasts, films and typographical arrangement of published editions, rights to control the ways in which their material may be used.

What is fair use copyright in the UK? ›

In English law, the concept of fair use is more accurately termed “fair dealing.” Fair dealing allows individuals to use copyrighted material for specific purposes, provided such use is considered fair, reasonable, and falls within the permissible acts defined by law.

How much do you have to change artwork to avoid copyright in the UK? ›

There is no fixed percentage of 'variation' from the original which makes a copy legal, even though there are many stories circulating (in quite reputable magazines) which maintain that if you change a picture by a certain amount you will be able to sell the image as your 'original'.

Does fair use exist in the UK? ›

The UK 'fair dealing' is more limited than the United States doctrine of fair use. The terms 'fair use' and 'fair dealing' are not interchangeable - an exception that applies in the US may be regarded as an infringement in the UK. Fair dealing requires a judgment to be made by whoever is carrying out the copying.

What is the UK equivalent of fair use? ›

'Fair dealing' is a legal term used to establish whether a use of copyright material is lawful or whether it infringes copyright. There is no statutory definition of fair dealing - it will always be a matter of fact, degree and impression in each case.

Do image rights exist in the UK? ›

In the UK, however, no specific right to your own image has been created either in any statute or expressly in case law.

Can someone use my image without permission UK? ›

Photos are usually protected by copyright as they are thought of as artistic works. Copyright happens automatically in the UK when a photograph is created, as long as it meets the needed criteria for copyright protection. This means the person who took the photo usually owns it.

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